The ReefRunner Minnow is a precision-tuned shallow-water crankbait designed for anglers who value control, responsiveness, and visual appeal. Its compact body and balanced weight distribution allow for effortless casting and a smooth, consistent dive—ideal for targeting fish feeding near rocky reefs, submerged vegetation, or shallow riverbanks.
Sporting a classic red-and-green gradient with metallic undertones, the ReefRunner Minnow reflects light at multiple angles, simulating the glint of a small fleeing baitfish. The detailed scale pattern and natural body contours enhance realism, while the bold yellow eyes deliver a lifelike focal point that provokes instinctive strikes from predatory species such as bass, perch, and trout.
The Neon crank bait is built for anglers who thrive on precision, flash, and control. With its sleek, aerodynamic body and dazzling tri-color gradient of lime green, electric pink, and reflective silver, this lure is engineered to stand out in both clear and stained waters. The combination of its vivid patterning and high- reflective scale texture ensures visibility across varying depths and light conditions, making it irresistible to predatory fish like trout, bass, and zander.
Its finely tuned balance system allows for a dynamic, erratic swimming motion when jerked or twitched, closely simulating the erratic dart of a fleeing baitfish. The transparent diving lip helps the Neon crank bait dive swiftly into the strike zone, maintaining a tight wobble at different retrieval speeds. Anglers can effortlessly switch between subtle suspending pauses or sharp twitching actions—both proven to provoke reaction strikes from hesitant fish.
The Tiger Shad is a bold and dynamic vibration lure designed to draw attention in even the most challenging fishing environments. Its vivid orange and chartreuse-yellow gradient, accented by striking black tiger stripes, mirrors the vibrant hues of perch and sunfish—prey species known to trigger aggressive feeding responses from bass, pike, and walleye.
Built with a dense, internal-weighted core, the shad delivers intense underwater vibrations and an irresistible fluttering action during retrieval. Whether used for fast, aggressive retrieves or slow, steady pulls, the lure transmits a strong acoustic signature that can be felt through the rod, alerting nearby predators to its presence. The streamlined lipless design reduces drag, enabling long, accurate casts and fast sink rates that reach active strike zones quickly.
The Trout Popper is a precision-crafted topwater lure engineered to deliver explosive surface strikes. With its compact cylindrical body and concave mouth, it produces a distinct popping sound and water splash that imitate the frantic movements of an injured baitfish struggling near the surface — a signal irresistible to predatory species such as bass, peacock bass, and barramundi.
Its dynamic green-to-yellow gradient and lifelike black patterning replicate the vivid scales of small forage fish, while the reflective eyes add a flash of realism that triggers visual response even in murky water. The glossy finish is sealed with a UV-protective coating to prevent fading and maintain brilliance after repeated exposure to salt or freshwater environments.
Brown Minnow is a meticulously engineered hard bait designed for anglers who demand both realism and performance. Its compact, finely balanced body replicates the exact size, profile, and shimmer of a small shad, one of the most common prey fish in freshwater ecosystems. Crafted with a dual-tone metallic finish —silver along the belly and gradient blue-gray across the back— it produces natural flashes of light with every movement, effectively mimicking the erratic darting of an injured baitfish.
Equipped with precision-tuned internal weighting, the lure maintains stable motion at various retrieval speeds, from slow trolling to rapid jerks. Its aerodynamic body ensures long- distance casting, while the integrated lip produces a tight wobbling action that triggers aggressive strikes from bass, trout, and pike alike.
Our KCE Hayate lure is a lure engineered for excellent results in both saltwater and freshwater environments. Its compact body cuts through the water with ease. Our 35g lure can reach deeper strike zones where larger fish lurk while our 25g lure can be used in more shallow waters.
This lure features a pronounced side-to-side wobble which mimics the erratic swimming patterns of a wounded baitfish provoking aggressive strikes from larger hunter species.
The lures come with our signature 5 colors and are crafted with a high-density alloy body, corrosion- resistant coating and a reflective finish. This lure will deliver high visibility in even murky or deep water and comes rigged with a single hook for better aerodynamics in the water but can be replaced with other types of hooks as well.
Product details:
Weight 35g Full length 87mm Color: 5 colors
Weight 25g Length: 60mm Color: 5 colors
KCE Lure